OXFORD, Miss. – Millions of viewers who tuned in to the ESPN broadcast of the Ole Miss-Memphis football game Sunday (Sept. 6) saw the University of Mississippi in a different light.
One of UM’s three national television commercials for this year’s football season aired during the broadcast. It not only highlighted a few of the amazing stories the university has to share but also directed viewers to a new Web site (http://www.experienceamazing.com ), which went live Sunday. The commercials and the Web site are part of UM’s larger “Experience Amazing” branding campaign that was launched this fall.
“The Experience Amazing Web site is an added component to the television spots and gives the university a medium to showcase more amazing stories than you can get into a 30-second television commercial,” said Peter Cleary, UM Brand Marketing account manager. “We want viewers to visit the site after seeing the national spots and see some of the many other opportunities available at Ole Miss. The site offers an interactive way to showcase this great university.”
The Web site will be updated throughout the fall, highlighting many amazing Ole Miss stories.
“The site offers prospective students, parents, alumni and friends a whole new way to visit Ole Miss, without having to come to campus,” said Wendy Carmean, director of brand marketing. “It’s also a way for our students, faculty, staff and alumni to suggest their own amazing stories, so we can eventually share them through the site.”
The overall “Experience Amazing” campaign was developed by a team of university marketing and communications professionals. Led by new UM Executive Director of Marketing and Communications Jim Ebel and Carmean, the campaign seeks to elevate the academic, service and research reputation of the university by telling the university’s amazing stories from a state, national and global perspective.
Ultimately, like all new advertising campaigns, the proof of its success is in how effectively it achieves its objectives, Ebel said.
“Those who have had an early peek at the campaign really like it,” he said. “But, more importantly, they understand the message. Our best outcome is that everyone who sees a spot, a banner or a story on the university’s Web site will want to experience Ole Miss.”
For more information, visit http://www.experienceamazing.com