09/18/2007
OXFORD, Miss. The number of articles written by marketing
faculty in the University of Mississippi School of Business
Administration and published in six major marketing
journals has landed UM high on the list among marketing
departments reviewed in a recently released national
study.
According to the Marketing Doctoral Student Special
Interest Group (or DocSIG) Journal Study, which examined
the number of publications of marketing departments
worldwide, Ole Miss tied for 58th place, with 14
publications appearing in the six journals between 2000 and
2005. Most of the articles appeared in the Journal of
Retailing and the Journal of the Academy of Marketing
Science.
“This is really impressive because this ranking doesn’t
take into account the number of people on the marketing
faculty,” said Brian J. Reithel, business school dean.
“There are several departments in the nation that are much
larger than ours, so for us to be tied in the top 60 in the
world in these publications is really quite an
accomplishment for our faculty.”
Eight of the 10 marketing department tenured faculty
members have been published in one or more of the journals,
said Scott Vitell, chair of the marketing department. ” The
study shows that for being a fairly small department,
we’re really doing quite a lot of significant research in
the discipline and we’re all contributing. It’s not just a
couple of people,” Vitell said.
The study also reported that the Ole Miss department tied
for fifth place in the number of works published in the
Journal of Retailing, ranking above such business schools
as Harvard, and was ranked No. 14 for articles that
appeared in the Journal of the Academy of Marketing
Science. The University of Pennsylvania topped the list
with a total of 75 publications in the journals.
Reithel said he believes the study reveals the department’s
growing strength in retail and merchandising among faculty
members, as well as the faculty’s knowledge of the changes
in the marketing world.
“Our students benefit in the long run because they are
prepared for what is coming in the future of marketing
practice,” Reithel said. “The reason for this is that our
faculty is looking at major changes in the marketing
environment that are likely to shape the environment for
the next 10, 20, 30 years.”
Other journals included in the study were the Journal of
Marketing, Journal of Marketing Research, Journal of
Consumer Research and Marketing Science.
The study did not include data from 2006 to 2007, during
which the Ole Miss marketing department had six more
publications in the journals, Vitell said.
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