{"version":"1.0","provider_name":"Ole Miss News","provider_url":"https:\/\/web20.olemiss.edu\/news\/wordpress","title":"Forbes: The Brand Story Problem - Ole Miss News","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"ZCCmHrK332\"><a href=\"https:\/\/web20.olemiss.edu\/news\/wordpress\/forbes-brand-story-problem\/\">Forbes: The Brand Story Problem<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/web20.olemiss.edu\/news\/wordpress\/forbes-brand-story-problem\/embed\/#?secret=ZCCmHrK332\" width=\"600\" height=\"338\" title=\"&#8220;Forbes: The Brand Story Problem&#8221; &#8212; Ole Miss News\" data-secret=\"ZCCmHrK332\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","description":"The notion of brands telling stories, presumably stories that customers will find sufficiently intriguing to motivate trial or cement loyalty, is both admirable and flawed. Admirable, in that at its best, storytelling is an irresistible marketing elixir. Flawed, in that many brands simply don\u2019t have interesting stories to tell. Storytelling can illuminate the value proposition,Read the story &#x2026;"}