\nOXFORD, Miss. \u2013 Millions of viewers who tuned in to the ESPN broadcast of the Ole Miss-Memphis football game Sunday (Sept. 6) saw the University of Mississippi in a different light.\n<\/p>\n
\nOne of UM’s three national television commercials for this year\u2019s football season aired during the broadcast. It not only highlighted a few of the amazing stories the university has to share but also directed viewers to a new Web site (http:\/\/www.experienceamazing.com<\/a> ), which went live Sunday. The commercials and the Web site are part of UM\u2019s larger “Experience Amazing” branding campaign that was launched this fall.\n<\/p>\n <\/p>\n \n\u201cThe Experience Amazing Web site is an added component to the television spots and gives the university a medium to showcase more amazing stories than you can get into a 30-second television commercial,\u201d said Peter Cleary, UM Brand Marketing account manager. \u201cWe want viewers to visit the site after seeing the national spots and see some of the many other opportunities available at Ole Miss. The site offers an interactive way to showcase this great university.\u201d\n<\/p>\n \nThe Web site will be updated throughout the fall, highlighting many amazing Ole Miss stories.\n<\/p>\n \n\u201cThe site offers prospective students, parents, alumni and friends a whole new way to visit Ole Miss, without having to come to campus,\u201d said Wendy Carmean, director of brand marketing. \u201cIt\u2019s also a way for our students, faculty, staff and alumni to suggest their own amazing stories, so we can eventually share them through the site.\u201d\n<\/p>\n \nThe overall \u201cExperience Amazing\u201d campaign was developed by a team of university marketing and communications professionals. Led by new UM Executive Director of Marketing and Communications Jim Ebel and Carmean, the campaign seeks to elevate the academic, service and research reputation of the university by telling the university\u2019s amazing stories from a state, national and global perspective.\n<\/p>\n \nUltimately, like all new advertising campaigns, the proof of its success is in how effectively it achieves its objectives, Ebel said.\n<\/p>\n \n\u201cThose who have had an early peek at the campaign really like it,\u201d he said. \u201cBut, more importantly, they understand the message. Our best outcome is that everyone who sees a spot, a banner or a story on the university\u2019s Web site will want to experience Ole Miss.\u201d\n<\/p>\n \nFor more information, visit http:\/\/www.experienceamazing.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"