{"id":20297,"date":"2012-12-13T12:52:01","date_gmt":"2012-12-13T18:52:01","guid":{"rendered":"http:\/\/news.olemiss.edu\/?p=20297"},"modified":"2014-09-23T08:31:11","modified_gmt":"2014-09-23T13:31:11","slug":"um-faculty-member-published-consumption-research","status":"publish","type":"post","link":"https:\/\/web20.olemiss.edu\/news\/wordpress\/um-faculty-member-published-consumption-research\/","title":{"rendered":"UM Faculty Member Published for Consumption Research"},"content":{"rendered":"

Research by Melissa Cinelli, University of Mississippi assistant professor of marketing, is set to be published in the Journal of Consumer Research <\/em>in April 2013.<\/p>\n

 <\/p>\n

Cinelli collaborated with Joshua Clarkson, assistant professor of marketing at the University of Cincinnati and Chris Janiszewski, professor of marketing at the University of Florida, on the article \u201cThe Desire for Consumption Knowledge,\u201d which focuses on the habits of consumers when it comes to certain products.<\/p>\n

 <\/p>\n

\u201cThe idea sprang from a discussion Josh and I had about what seemed like an odd behavior \u2014 trying a new product when you are pretty sure you are not going to like it,\u201d Cinelli said. \u201cOf course, there are some novelty products that are intended to be disliked such as jelly beans in flavors like pencil shavings, but there are examples of people forgoing their favorite product to choose something they probably won\u2019t like as much, and we wanted to know why these consumers were doing this \u2014 what separated them from the average consumer who tends to pick his favorite variety each time.\u201d<\/p>\n

 <\/p>\n

The research found that this behavior is linked to consumers expanding their knowledge of the product category.<\/p>\n

 <\/p>\n

\u201c[Our] work demonstrates that people who consider themselves experts and novices in a product category choose different types of novel consumption experiences, but both types of consumers make choices that increase their knowledge about the product category,\u201d Cinelli said.<\/p>\n

 <\/p>\n

Cinelli is continuing her research through several different topics. She is presently researching how social media affect body image and how brands and different product information influence purchase decisions.<\/p>\n","protected":false},"excerpt":{"rendered":"

Research by Melissa Cinelli, University of Mississippi assistant professor of marketing, is set to be published in the Journal of Consumer Research in April 2013.   Cinelli collaborated with Joshua Clarkson, assistant professor of marketing at the University of Cincinnati and Chris Janiszewski, professor of marketing at the University of Florida, on the article \u201cTheRead the story …<\/a><\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[524],"tags":[],"yoast_head":"\nUM Faculty Member Published for Consumption Research - Ole Miss News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/news.olemiss.edu\/um-faculty-member-published-consumption-research\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UM Faculty Member Published for Consumption Research - 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