\n09\/18\/2007\n<\/p>\n
\nOXFORD, Miss. The number of articles written by marketing <\/p>\n \nAccording to the Marketing Doctoral Student Special \n“This is really impressive because this ranking doesn’t \nEight of the 10 marketing department tenured faculty \nThe study also reported that the Ole Miss department tied \nReithel said he believes the study reveals the department’s \n“Our students benefit in the long run because they are
\nfaculty in the University of Mississippi School of Business
\nAdministration and published in six major marketing
\njournals has landed UM high on the list among marketing
\ndepartments reviewed in a recently released national
\nstudy.
\n<\/span>\n<\/p>\n
\nInterest Group (or DocSIG) Journal Study, which examined
\nthe number of publications of marketing departments
\nworldwide, Ole Miss tied for 58th place, with 14
\npublications appearing in the six journals between 2000 and
\n2005. Most of the articles appeared in the Journal of
\nRetailing and the Journal of the Academy of Marketing
\nScience.
\n<\/span>\n<\/p>\n
\ntake into account the number of people on the marketing
\nfaculty,” said Brian J. Reithel, business school dean.
\n“There are several departments in the nation that are much
\nlarger than ours, so for us to be tied in the top 60 in the
\nworld in these publications is really quite an
\naccomplishment for our faculty.”
\n<\/span>\n<\/p>\n
\nmembers have been published in one or more of the journals,
\nsaid Scott Vitell, chair of the marketing department. ” The
\nstudy shows that for being a fairly small department,
\nwe’re really doing quite a lot of significant research in
\nthe discipline and we’re all contributing. It’s not just a
\ncouple of people,” Vitell said.
\n<\/span>\n<\/p>\n
\nfor fifth place in the number of works published in the
\nJournal of Retailing, ranking above such business schools
\nas Harvard, and was ranked No. 14 for articles that
\nappeared in the Journal of the Academy of Marketing
\nScience. The University of Pennsylvania topped the list
\nwith a total of 75 publications in the journals.
\n<\/span>\n<\/p>\n
\ngrowing strength in retail and merchandising among faculty
\nmembers, as well as the faculty’s knowledge of the changes
\nin the marketing world.
\n<\/span>\n<\/p>\n
\nprepared for what is coming in the future of marketing
\npractice,” Reithel said. “The reason for this is that our
\nfaculty is looking at major changes in the marketing
\nenvironment that are likely to shape the environment for
\nthe next 10, 20, 30 years.”
\n<\/span>\n<\/p>\n