{"id":35917,"date":"2014-05-02T06:00:00","date_gmt":"2014-05-02T11:00:00","guid":{"rendered":"http:\/\/news.olemiss.edu\/?p=35917"},"modified":"2014-09-23T08:25:39","modified_gmt":"2014-09-23T13:25:39","slug":"4-creative-marketing-tactics-spotted-at-ole-miss","status":"publish","type":"post","link":"https:\/\/web20.olemiss.edu\/news\/wordpress\/4-creative-marketing-tactics-spotted-at-ole-miss\/","title":{"rendered":"4 Creative Marketing Tactics Spotted at Ole Miss"},"content":{"rendered":"

Working on a college campus almost guarantees that you’re surrounded by creativity. I’ve been at Ole Miss PR for three years, and in that time I’ve seen some pretty cool promotions around campus. I thought I’d share some of my favorites here. Check them out below!<\/p>\n

1. Smoke-Free Campus Promo: Giant Cigarette <\/strong><\/h3>\n

\"Giant<\/a>This light pole, wrapped with Fathead material and designed to look like a cigarette, promoted the university\u2019s announcement of its new smoke-free campus policy in 2012. It didn\u2019t last long (note: ask permission before doing things like this) but it definitely made a statement.<\/p>\n

2. Green Week Cube O\u2019 Trash<\/strong><\/h3>\n

\"Cube<\/a><\/strong>It has recently been brought to my attention that I spend too much time talking about the awesomeness that was the Office of Sustainability\u2019s eight-foot cube of trash, but I can\u2019t write this post without mentioning it. The cube, which sat outside of the Lyceum for the entirety of Green Week in late April, represented three tons of waste\u2014the amount of trash generated on the Ole Miss campus before noon on any given day. Turns out, most of that waste is recyclable. Volunteers sorted the trash for the cube by hand, so that estimate is pretty accurate.<\/p>\n

3. Sidewalk Chalk Art<\/strong><\/h3>\n

\"Chalk<\/a>Ok, so this one isn\u2019t a marketing tactic, but it is a really cool valentine. Looking past the bad Instagram filter (looks like I might have applied some blurring there too) and overly artsy camera angle, the real life sidewalk chalk art was really big and colorful and a bunch of people stopped to look at it.<\/p>\n

4. Wooden Chalkboard Earth<\/strong><\/h3>\n

\"Chalkboard<\/a>The Office of Sustainability (those guys are on a roll!)<\/a>, with the help of the Center for Manufacturing Excellence, created a wooden Earth painted with chalkboard paint, so that UM students, faculty and staff could pledge their commitment to climate neutrality at the annual Sustainability Fair on April 22. The fair occurred the day after Ole Miss Chancellor Dan Jones signed the American College and University Presidents’ Climate Commitment on Earth Day.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Working on a college campus almost guarantees that you’re surrounded by creativity. I’ve been at Ole Miss PR for three years, and in that time I’ve seen some pretty cool promotions around campus. I thought I’d share some of my favorites here. Check them out below! 1. Smoke-Free Campus Promo: Giant Cigarette This light pole,Read the story …<\/a><\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[899],"tags":[],"yoast_head":"\n4 Creative Marketing Tactics Spotted at Ole Miss - Ole Miss News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/news.olemiss.edu\/4-creative-marketing-tactics-spotted-at-ole-miss\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 Creative Marketing Tactics Spotted at Ole Miss - Ole Miss News\" \/>\n<meta property=\"og:description\" content=\"Working on a college campus almost guarantees that you’re surrounded by creativity. I’ve been at Ole Miss PR for three years, and in that time I’ve seen some pretty cool promotions around campus. I thought I’d share some of my favorites here. Check them out below! 1. 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