{"id":36707,"date":"2014-06-01T09:00:40","date_gmt":"2014-06-01T14:00:40","guid":{"rendered":"http:\/\/news.olemiss.edu\/?p=36707"},"modified":"2014-09-23T08:25:33","modified_gmt":"2014-09-23T13:25:33","slug":"ole-miss-agency-wins-2000-award-in-att-challenge","status":"publish","type":"post","link":"https:\/\/web20.olemiss.edu\/news\/wordpress\/ole-miss-agency-wins-2000-award-in-att-challenge\/","title":{"rendered":"Ole Miss Agency Wins $2,000 Award in AT&T Challenge"},"content":{"rendered":"
\"Students<\/a>

Students from the Meek School of Journalism and New Media placed second in a recent AT&T student competition.<\/p><\/div>\n

OXFORD, Miss. \u2013 The Ole Miss Agency<\/a> student marketing group won second place and a $2,000 award in the EdVenture Partner AT&T SEC Campus Brand Challenge.<\/p>\n

The University of Mississippi students created and presented an integrated marketing campaign to AT&T to introduce and market the new SEC network on AT&T’s U-Verse services. The campaign is a part of the AT&T Campus Brand Challenge, a program designed to provide students with real-world business experience by designing and implementing an integrated marketing communications plan.<\/p>\n

“I didn’t know that I could do so much,” said JJ Townsend, campaign strategy director for the Ole Miss Agency. “I have learned a lot about working on a marketing campaign from start to finish and everything in between. I cannot wait to see the hard work coming to life.”<\/p>\n

The campaign was designed to increase awareness and purchase of AT&T U-verse TV<\/a> and the new SEC Network<\/a>, which is set to launch in August. The Ole Miss plan features several innovative and engaging tactics to increase awareness of AT&T U-verse by highlighting its features.<\/p>\n

The campaign includes the characters Harry and Jerry. Harry has U-verse. Jerry does not. Both characters are avid SEC fans, but only one can win the title of\u00a0“best SEC fan.” The campaign encourages Twitter users to select whether they are #TeamHarry or #TeamJerry by following @YTYT_OleMiss<\/a> on Twitter.<\/p>\n

Each of the six schools participating in the AT&T Campus Brand Challenge is competing for an opportunity to present its ideas to AT&T executives at the term’s conclusion.<\/p>\n

The Ole Miss Agency is a student-run marketing agency composed of students from the UM School of Business Administration<\/a> and the Meek School of Journalism and New Media<\/a>. The agency branched off of the Ole Miss Marketing Association in 2013.<\/p>\n

Members of the agency from the journalism school who worked on the project include Chun Wu, a graduate student in the integrated marketing communications program, and Tiffany Odom, a senior IMC major from Richton. Wu led and presented the research that served as the foundation for the campaign, and Odom created the public relations portion of it.<\/p>\n","protected":false},"excerpt":{"rendered":"

OXFORD, Miss. \u2013 The Ole Miss Agency student marketing group won second place and a $2,000 award in the EdVenture Partner AT&T SEC Campus Brand Challenge. The University of Mississippi students created and presented an integrated marketing campaign to AT&T to introduce and market the new SEC network on AT&T’s U-Verse services. The campaign isRead the story …<\/a><\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[199,196,340],"tags":[],"yoast_head":"\nOle Miss Agency Wins $2,000 Award in AT&T Challenge - Ole Miss News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/news.olemiss.edu\/ole-miss-agency-wins-2000-award-in-att-challenge\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ole Miss Agency Wins $2,000 Award in AT&T Challenge - Ole Miss News\" \/>\n<meta property=\"og:description\" content=\"OXFORD, Miss. \u2013 The Ole Miss Agency student marketing group won second place and a $2,000 award in the EdVenture Partner AT&T SEC Campus Brand Challenge. The University of Mississippi students created and presented an integrated marketing campaign to AT&T to introduce and market the new SEC network on AT&T’s U-Verse services. The campaign isRead the story …\" \/>\n<meta property=\"og:url\" content=\"http:\/\/news.olemiss.edu\/ole-miss-agency-wins-2000-award-in-att-challenge\/\" \/>\n<meta property=\"og:site_name\" content=\"Ole Miss News\" \/>\n<meta property=\"article:published_time\" content=\"-0001-11-30T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-09-23T13:25:33+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/news.olemiss.edu\/wp-content\/uploads\/2014\/05\/SDC10151-300x225.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@OleMissRebels\" \/>\n<meta name=\"twitter:site\" content=\"@OleMissRebels\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/web20.olemiss.edu\/news\/wordpress\/#website\",\"url\":\"https:\/\/web20.olemiss.edu\/news\/wordpress\/\",\"name\":\"Ole Miss News\",\"description\":\"The official source for University of Mississippi news\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/web20.olemiss.edu\/news\/wordpress\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"http:\/\/news.olemiss.edu\/ole-miss-agency-wins-2000-award-in-att-challenge\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"http:\/\/web20.olemiss.edu\/news\/wordpress\/wp-content\/uploads\/2014\/05\/SDC10151-300x225.jpg\"},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/news.olemiss.edu\/ole-miss-agency-wins-2000-award-in-att-challenge\/#webpage\",\"url\":\"http:\/\/news.olemiss.edu\/ole-miss-agency-wins-2000-award-in-att-challenge\/\",\"name\":\"Ole Miss Agency Wins $2,000 Award in AT&T Challenge - Ole Miss News\",\"isPartOf\":{\"@id\":\"https:\/\/web20.olemiss.edu\/news\/wordpress\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\/\/news.olemiss.edu\/ole-miss-agency-wins-2000-award-in-att-challenge\/#primaryimage\"},\"datePublished\":\"-0001-11-30T00:00:00+00:00\",\"dateModified\":\"2014-09-23T13:25:33+00:00\",\"author\":{\"@id\":\"https:\/\/web20.olemiss.edu\/news\/wordpress\/#\/schema\/person\/b87894e76c6647d6149a5b6d04a8f977\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/news.olemiss.edu\/ole-miss-agency-wins-2000-award-in-att-challenge\/\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/web20.olemiss.edu\/news\/wordpress\/#\/schema\/person\/b87894e76c6647d6149a5b6d04a8f977\",\"name\":\"jpfarish\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/web20.olemiss.edu\/news\/wordpress\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"http:\/\/0.gravatar.com\/avatar\/3f61e4a1e1b1e441299eec208d1b795c?s=96&d=mm&r=g\",\"caption\":\"jpfarish\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/web20.olemiss.edu\/news\/wordpress\/wp-json\/wp\/v2\/posts\/36707"}],"collection":[{"href":"https:\/\/web20.olemiss.edu\/news\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/web20.olemiss.edu\/news\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/web20.olemiss.edu\/news\/wordpress\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/web20.olemiss.edu\/news\/wordpress\/wp-json\/wp\/v2\/comments?post=36707"}],"version-history":[{"count":7,"href":"https:\/\/web20.olemiss.edu\/news\/wordpress\/wp-json\/wp\/v2\/posts\/36707\/revisions"}],"predecessor-version":[{"id":36825,"href":"https:\/\/web20.olemiss.edu\/news\/wordpress\/wp-json\/wp\/v2\/posts\/36707\/revisions\/36825"}],"wp:attachment":[{"href":"https:\/\/web20.olemiss.edu\/news\/wordpress\/wp-json\/wp\/v2\/media?parent=36707"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/web20.olemiss.edu\/news\/wordpress\/wp-json\/wp\/v2\/categories?post=36707"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/web20.olemiss.edu\/news\/wordpress\/wp-json\/wp\/v2\/tags?post=36707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}