{"id":37252,"date":"2014-06-19T11:22:15","date_gmt":"2014-06-19T16:22:15","guid":{"rendered":"http:\/\/news.olemiss.edu\/?p=37252"},"modified":"2014-09-23T08:25:31","modified_gmt":"2014-09-23T13:25:31","slug":"ole-miss-communications-wins-top-pr-award","status":"publish","type":"post","link":"https:\/\/web20.olemiss.edu\/news\/wordpress\/ole-miss-communications-wins-top-pr-award\/","title":{"rendered":"Ole Miss Communications Wins Top PR Award"},"content":{"rendered":"<p>Last Thursday, I woke up at 3:30 a.m. to drive to the Memphis airport and board one of four flights I\u2019d take in the next 36 or so hours. It was so early, my dogs didn\u2019t even get up\u2014they just burrowed their heads deeper into blankets and ignored me. Thanks, dogs.<\/p>\n<p>As a person who values sleep very highly, there had to be a good reason for willingly waking up before the sun. There definitely was\u2014I was expected to meet Ole Miss chief communications officer Tom Eppes at the Public Relations Society of America\u2019s Silver Anvil Awards ceremony in Manhattan later that evening.<\/p>\n<p>The Silver Anvils are considered the top awards in the industry, and Ole Miss Communications\u2019 campaign, \u201cOle Miss, We Have a Parking Problem,\u201d was a 2014 finalist in the company of the agencies for brands like AT&amp;T, Wendy\u2019s, Microsoft, WalMart and Netflix. The 156 finalists were chosen from a pool of 843 entries.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/vpo0hMNCs-4\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\n<em>A component of the award-winning campaign<\/em><\/p>\n<p>At the ceremony, we learned about (and met the people behind) some of the most successful PR campaigns of 2013. AT&amp;T and FleishmanHillard\u2019s \u201cIt Can Wait\u201d public service campaign discouraging texting and driving took the Best of Silver Anvil Award. The multi-year campaign evolved into a social movement when AT&amp;T\u2019s competitors got on board to raise awareness about the danger of texting behind the wheel.<\/p>\n<p>A repeat winner was Nicholas\u2019 Garden, which positioned 8-year-old Nicholas Come as a \u201cKid Healthy Food Advocate\u201d and helped launch an accompanying mobile app as well as raise funds. (As one of the many other results, Nicholas was named to a \u201c40 Under 40 list\u201d\u2014pretty impressive for an eight-year-old, I\u2019d say.)<\/p>\n<p>After traveling more than 2,000 miles and several delayed flights, Tom and I returned to Mississippi with a PRSA Award of Excellence for our campaign in tow. It\u2019s pretty cool to know that we\u2019re in such good company.<\/p>\n<p>Then, I slept for a really long time.<\/p>\n<p><em>Fun fact: This isn\u2019t the first time the university has received a Silver Anvil award. Robin Street, PR teacher extraordinaire, <a href=\"http:\/\/web20.olemiss.edu\/news\/wordpress\/school-of-journalism-awarded-prsa-silver-anvil-award-of-excellence\/#.U6MDWy-Adbw\">accepted an Award of Excellence for her \u201cDiversity Rocks!\u201d campaign<\/a> in 2012.<\/em><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Last Thursday, I woke up at 3:30 a.m. to drive to the Memphis airport and board one of four flights I\u2019d take in the next 36 or so hours. It was so early, my dogs didn\u2019t even get up\u2014they just burrowed their heads deeper into blankets and ignored me. Thanks, dogs. As a person who<a class=\"more-link\" href=\"https:\/\/web20.olemiss.edu\/news\/wordpress\/ole-miss-communications-wins-top-pr-award\/\" rel=\"nofollow\">Read the story &#x2026;<\/a><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[899],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ole Miss Communications Wins Top PR Award - Ole Miss News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/news.olemiss.edu\/ole-miss-communications-wins-top-pr-award\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ole Miss Communications Wins Top PR Award - Ole Miss News\" \/>\n<meta property=\"og:description\" content=\"Last Thursday, I woke up at 3:30 a.m. to drive to the Memphis airport and board one of four flights I\u2019d take in the next 36 or so hours. It was so early, my dogs didn\u2019t even get up\u2014they just burrowed their heads deeper into blankets and ignored me. Thanks, dogs. As a person whoRead the story &#x2026;\" \/>\n<meta property=\"og:url\" content=\"http:\/\/news.olemiss.edu\/ole-miss-communications-wins-top-pr-award\/\" \/>\n<meta property=\"og:site_name\" content=\"Ole Miss News\" \/>\n<meta property=\"article:published_time\" content=\"-0001-11-30T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-09-23T13:25:31+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@OleMissRebels\" \/>\n<meta name=\"twitter:site\" content=\"@OleMissRebels\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/web20.olemiss.edu\/news\/wordpress\/#website\",\"url\":\"https:\/\/web20.olemiss.edu\/news\/wordpress\/\",\"name\":\"Ole Miss News\",\"description\":\"The official source for University of Mississippi news\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/web20.olemiss.edu\/news\/wordpress\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/news.olemiss.edu\/ole-miss-communications-wins-top-pr-award\/#webpage\",\"url\":\"http:\/\/news.olemiss.edu\/ole-miss-communications-wins-top-pr-award\/\",\"name\":\"Ole Miss Communications Wins Top PR Award - Ole Miss News\",\"isPartOf\":{\"@id\":\"https:\/\/web20.olemiss.edu\/news\/wordpress\/#website\"},\"datePublished\":\"-0001-11-30T00:00:00+00:00\",\"dateModified\":\"2014-09-23T13:25:31+00:00\",\"author\":{\"@id\":\"https:\/\/web20.olemiss.edu\/news\/wordpress\/#\/schema\/person\/8b6e223dd0bf1755ba903576c69132fa\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/news.olemiss.edu\/ole-miss-communications-wins-top-pr-award\/\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/web20.olemiss.edu\/news\/wordpress\/#\/schema\/person\/8b6e223dd0bf1755ba903576c69132fa\",\"name\":\"lmphill2\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/web20.olemiss.edu\/news\/wordpress\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"http:\/\/0.gravatar.com\/avatar\/6cbf2a2e8e0347309ffe57be863ca429?s=96&d=mm&r=g\",\"caption\":\"lmphill2\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/web20.olemiss.edu\/news\/wordpress\/wp-json\/wp\/v2\/posts\/37252"}],"collection":[{"href":"https:\/\/web20.olemiss.edu\/news\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/web20.olemiss.edu\/news\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/web20.olemiss.edu\/news\/wordpress\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/web20.olemiss.edu\/news\/wordpress\/wp-json\/wp\/v2\/comments?post=37252"}],"version-history":[{"count":6,"href":"https:\/\/web20.olemiss.edu\/news\/wordpress\/wp-json\/wp\/v2\/posts\/37252\/revisions"}],"predecessor-version":[{"id":37259,"href":"https:\/\/web20.olemiss.edu\/news\/wordpress\/wp-json\/wp\/v2\/posts\/37252\/revisions\/37259"}],"wp:attachment":[{"href":"https:\/\/web20.olemiss.edu\/news\/wordpress\/wp-json\/wp\/v2\/media?parent=37252"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/web20.olemiss.edu\/news\/wordpress\/wp-json\/wp\/v2\/categories?post=37252"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/web20.olemiss.edu\/news\/wordpress\/wp-json\/wp\/v2\/tags?post=37252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}