{"id":44065,"date":"2014-10-23T14:00:12","date_gmt":"2014-10-23T19:00:12","guid":{"rendered":"http:\/\/news.olemiss.edu\/?p=44065"},"modified":"2014-10-23T14:19:46","modified_gmt":"2014-10-23T19:19:46","slug":"landscape-university-uses-visual-art-to-teach-landscaping","status":"publish","type":"post","link":"https:\/\/web20.olemiss.edu\/news\/wordpress\/landscape-university-uses-visual-art-to-teach-landscaping\/","title":{"rendered":"Landscape University Uses Visual Art to Teach Landscaping"},"content":{"rendered":"<p>In a world where we are bombarded with visual stimulation from the minute we awake until the moment we fall asleep mid-tweet, it is becoming increasingly difficult to reach your target audience. Humor always works but can be tricky to pull off for a wide audience. Shock works, too, but can turn off viewers if executed poorly.<\/p>\n<p>Another option is to go against convention and try to catch viewers off their guard. That\u2019s just what Jeff McManus, UM director of landscape services, chose to do with a video promoting the\u00a0Landscape University program. Foregoing the standard beauty shots of campus, McManus approached us about developing a video filled with vivid, eye-catching graphics that would draw in viewers.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/B7viH9EtSnk?rel=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>McManus turned over the creative reins and let us develop a concept from the spark of an idea\u00a0to completion. We brainstormed ideas, storyboarded the layout of each scene, designed the graphics and animated the movement of dozens of elements involved. The result is a sleek, animated piece, which simultaneously shows off the beauty of campus while highlighting the program&#8217;s effectiveness.<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>In a world where we are bombarded with visual stimulation from the minute we awake until the moment we fall asleep mid-tweet, it is becoming increasingly difficult to reach your target audience. Humor always works but can be tricky to pull off for a wide audience. Shock works, too, but can turn off viewers if<a class=\"more-link\" href=\"https:\/\/web20.olemiss.edu\/news\/wordpress\/landscape-university-uses-visual-art-to-teach-landscaping\/\" rel=\"nofollow\">Read the story &#x2026;<\/a><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":37,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[899],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Landscape University Uses Visual Art to Teach Landscaping - Ole Miss News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/news.olemiss.edu\/landscape-university-uses-visual-art-to-teach-landscaping\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Landscape University Uses Visual Art to Teach Landscaping - Ole Miss News\" \/>\n<meta property=\"og:description\" content=\"In a world where we are bombarded with visual stimulation from the minute we awake until the moment we fall asleep mid-tweet, it is becoming increasingly difficult to reach your target audience. Humor always works but can be tricky to pull off for a wide audience. Shock works, too, but can turn off viewers ifRead the story &#x2026;\" \/>\n<meta property=\"og:url\" content=\"http:\/\/news.olemiss.edu\/landscape-university-uses-visual-art-to-teach-landscaping\/\" \/>\n<meta property=\"og:site_name\" content=\"Ole Miss News\" \/>\n<meta property=\"article:published_time\" content=\"2014-10-23T19:00:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-10-23T19:19:46+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@OleMissRebels\" \/>\n<meta name=\"twitter:site\" content=\"@OleMissRebels\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/web20.olemiss.edu\/news\/wordpress\/#website\",\"url\":\"https:\/\/web20.olemiss.edu\/news\/wordpress\/\",\"name\":\"Ole Miss News\",\"description\":\"The official source for University of Mississippi news\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/web20.olemiss.edu\/news\/wordpress\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/news.olemiss.edu\/landscape-university-uses-visual-art-to-teach-landscaping\/#webpage\",\"url\":\"http:\/\/news.olemiss.edu\/landscape-university-uses-visual-art-to-teach-landscaping\/\",\"name\":\"Landscape University Uses Visual Art to Teach Landscaping - Ole Miss News\",\"isPartOf\":{\"@id\":\"https:\/\/web20.olemiss.edu\/news\/wordpress\/#website\"},\"datePublished\":\"2014-10-23T19:00:12+00:00\",\"dateModified\":\"2014-10-23T19:19:46+00:00\",\"author\":{\"@id\":\"https:\/\/web20.olemiss.edu\/news\/wordpress\/#\/schema\/person\/b436c39986822227209dc15fb538d6a3\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/news.olemiss.edu\/landscape-university-uses-visual-art-to-teach-landscaping\/\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/web20.olemiss.edu\/news\/wordpress\/#\/schema\/person\/b436c39986822227209dc15fb538d6a3\",\"name\":\"wgraham\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/web20.olemiss.edu\/news\/wordpress\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"http:\/\/1.gravatar.com\/avatar\/a7625f2ffe95c38c2f24eb31444ed51a?s=96&d=mm&r=g\",\"caption\":\"wgraham\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/web20.olemiss.edu\/news\/wordpress\/wp-json\/wp\/v2\/posts\/44065"}],"collection":[{"href":"https:\/\/web20.olemiss.edu\/news\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/web20.olemiss.edu\/news\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/web20.olemiss.edu\/news\/wordpress\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/web20.olemiss.edu\/news\/wordpress\/wp-json\/wp\/v2\/comments?post=44065"}],"version-history":[{"count":4,"href":"https:\/\/web20.olemiss.edu\/news\/wordpress\/wp-json\/wp\/v2\/posts\/44065\/revisions"}],"predecessor-version":[{"id":44238,"href":"https:\/\/web20.olemiss.edu\/news\/wordpress\/wp-json\/wp\/v2\/posts\/44065\/revisions\/44238"}],"wp:attachment":[{"href":"https:\/\/web20.olemiss.edu\/news\/wordpress\/wp-json\/wp\/v2\/media?parent=44065"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/web20.olemiss.edu\/news\/wordpress\/wp-json\/wp\/v2\/categories?post=44065"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/web20.olemiss.edu\/news\/wordpress\/wp-json\/wp\/v2\/tags?post=44065"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}