![\"conroy.jpg\"](\"http:\/\/ezing.me\/transfer\/wp-content\/uploads\/stories\/conroy.jpg\" "\\"conroy.jpg\\"")
<\/p>\nOXFORD, Miss. – A renowned economist and labor activist \n\u00a0\n<\/p>\n <\/p>\n \nMichael Conroy, former professor of economics at the \nConroy is the author of “Branded!: How the ‘Certification \n“Mainstream stores are picking up and greatly expanding the \nThe presentation focuses on certification as a system to \n“This lecture will be of interest to people who are \nSome product labels Conroy plans to discuss include “Fair \nDouglas Sullivan-Gonzalez, dean of the UM Sally McDonnell \n“We all must be made aware of the ethical implications of \nFor more information about the Croft Institute, visit
\nvisits the University of Mississippi Tuesday (April 8) to
\nlecture on how ethical accountability is gaining momentum
\nin the world’s economy.
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\nUniversity of Texas in Austin and a former academic of Yale
\nUniversity, plans to discuss “How the ‘Certification
\nRevolution’ Empowers Students to Change Corporate
\nPractices!” The presentation, at 7 p.m. in the Croft
\nInstitute, Room 107, is free and open to the public.
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\nRevolution’ is Transforming Global Corporations.” In it, he
\naddresses how consumers are increasingly vocal about a
\ncompany’s labor and environmental practices, and how
\ncompanies can turn that awareness into a marketing
\nadvantage by labeling their products accordingly.
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\nsale of Fair Trade-certified and FSC-certified and
\nMSC-certified products,” Conroy recently said in an
\ninterview with www.grist.org, an environmental news Web
\nsite. “The tipping point will come not when everything is
\ncertified, but when most consumers will pick up a package
\nand look to see who’s certifying the ethical side of a
\nproduct.”
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\npromote corporate, social and environmental accountability,
\nsaid Kathleen O’Neil, assistant director of Croft Institute
\nfor International Studies. Activists, including many
\ncollege students, have already helped usher in business
\npractices that are better for the environment or that
\nguarantee fair pay for farmers and other workers, she
\nsaid.
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\nconcerned about the environment and the social costs of
\nglobalization,” O’Neil said. “It will also interest people
\nwho would like to know how businesses can benefit from
\nbeing more environmentally and socially responsible. Anyone
\nwho is just curious about the labels that are increasingly
\nappearing on certain products will enjoy what Conroy has to
\nsay.”
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\nTrade,” “Rainforest Alliance Certified” and “Forest
\nStewardship Council Certified,” O’Neil said.
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\nBarksdale Honors College, studied under Conroy and said his
\nformer professor is tuned into the environment and an
\nactivist for fair trade labor.
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\nwhat we consume,” Sullivan-Gonzalez said. “Dr. Conroy is an
\nenergetic and creative teacher. He makes the world of
\neconomics practical and accessible to others. He makes a
\ndifficult world understandable.”
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