{"id":75626,"date":"2018-03-16T13:00:47","date_gmt":"2018-03-16T18:00:47","guid":{"rendered":"http:\/\/news.olemiss.edu\/?p=75626"},"modified":"2018-03-16T13:35:16","modified_gmt":"2018-03-16T18:35:16","slug":"spark-series-covers-starting-online-business","status":"publish","type":"post","link":"https:\/\/web20.olemiss.edu\/news\/wordpress\/spark-series-covers-starting-online-business\/","title":{"rendered":"Spark Series Covers Starting an Online Business"},"content":{"rendered":"

\"\"<\/a>OXFORD, Miss. \u2013 The process seems simple: Launch a business online; make money.<\/p>\n

Except the process is not that straightforward, and the next Spark Series at the University of Mississippi<\/a> <\/span>covers what business owners need to consider before starting their online ventures, including avoiding pitfalls, digitally marketing their businesses smarter and more.<\/p>\n

“Questions You Should Ask Before Launching Your Business Online” is set for 5-6:30 p.m. Tuesday (March 20) at the Jackson Avenue Center, Auditorium A.<\/p>\n

The free panel discussion is open to the public with no registration necessary. The panel includes Allyson Best, director of the UM Division of Technology Management; Stacey Lantagne, assistant professor of law at the UM School of Law<\/a><\/span>; Neil Olson, former general counsel with mortgage technology company FNC Inc., and startup and tech business consultant; and Jennifer Sadler, UM instructional assistant professor of integrated marketing communications.<\/p>\n

The event is intended for any new or existing business, any nonprofit or other organization, or any individual who is interested in a website, app or other digital effort.<\/p>\n

“Life online is continuously evolving,” Lantagne said. “It’s important to think about how the law affects the ways you want to use the internet to grow your business. We want to make sure you make the law work for you.”<\/p>\n

After the presentation, experts from around campus and the community will be available for individual conversations during an ask-the-expert reception.<\/p>\n

The first Spark Series event in late February discussed questions potential business owners need to investigate before forming a limited liability company. The event was well-attended by new businesses and existing ones, and by members of the UM campus and the local community, Best said.<\/p>\n

“Now we are going to spark a discussion on another critical point: doing business online,” Best said.<\/p>\n

A number of issues should be considered when doing business online, such as contractual and intellectual property considerations, work-for-hire issues when designing a website or app, and security requirements for protecting a business.<\/p>\n

“Copyright is as old as our Constitution, yet it still seems to have surprises in store for new entrepreneurs,” Olson said. “Let us show you how you can avoid some of the more unpleasant surprises so you can get on with making your new online presence a success.”<\/p>\n

Tuesday’s discussion also includes Sadler, an expert in digital marketing and entrepreneurship.<\/p>\n

Digital marketing starts and ends with the consumer, and in an era of big data, business owners can target their exact audience and reach them as they browse online, Sadler said. Some keys to doing this are researching the consumer, understanding their online behavior and providing an easy way to solve any problems they may have.<\/p>\n

User-friendly websites and audience-tailored advertisements also help business owners when it comes to digital marketing, but making money online is still hard work.<\/p>\n

“Many entrepreneurs believe that once the website or app is up that orders will immediately start coming in \u2013 instant success,” Sadler said. “The truth is that it rarely happens that way. It can take a new business roughly six to nine months to reach the top of Google search pages, and that’s only if you have the right website to reach your audience.<\/p>\n

“We want to give attendees the tools they need to start strong and grow fast. From forming the business\/website name to getting it online, we are aiming to equip entrepreneurs with information they can use today.”<\/p>\n

The Spark Series \u2013 intended to inspire, discover and transform \u2013 will continue in the fall.<\/p>\n

Sponsors of this Spark Series event include the Division of Technology Management, School of Law, Insight Park<\/a><\/span>, Meek School of Journalism and New Media<\/a><\/span>, Mississippi Law Research Institute, Oxford-Lafayette County Economic Development Foundation, McLean Institute for Public Service and Community Engagement<\/a><\/span>, Center for Innovation and Entrepreneurship, and the Mid-South Intellectual Property Institute.<\/p>\n","protected":false},"excerpt":{"rendered":"

OXFORD, Miss. \u2013 The process seems simple: Launch a business online; make money. Except the process is not that straightforward, and the next Spark Series at the University of Mississippi covers what business owners need to consider before starting their online ventures, including avoiding pitfalls, digitally marketing their businesses smarter and more. “Questions You Should Ask BeforeRead the story …<\/a><\/p>\n","protected":false},"author":86,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[457,199,339,196,193],"tags":[],"yoast_head":"\nSpark Series Covers Starting an Online Business - Ole Miss News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/news.olemiss.edu\/spark-series-covers-starting-online-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spark Series Covers Starting an Online Business - Ole Miss News\" \/>\n<meta property=\"og:description\" content=\"OXFORD, Miss. \u2013 The process seems simple: Launch a business online; make money. Except the process is not that straightforward, and the next Spark Series at the University of Mississippi covers what business owners need to consider before starting their online ventures, including avoiding pitfalls, digitally marketing their businesses smarter and more. “Questions You Should Ask BeforeRead the story …\" \/>\n<meta property=\"og:url\" content=\"http:\/\/news.olemiss.edu\/spark-series-covers-starting-online-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Ole Miss News\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-16T18:00:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-03-16T18:35:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.olemiss.edu\/wp-content\/uploads\/2018\/03\/UCIMG-66-300x168.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@OleMissRebels\" \/>\n<meta name=\"twitter:site\" content=\"@OleMissRebels\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/web20.olemiss.edu\/news\/wordpress\/#website\",\"url\":\"https:\/\/web20.olemiss.edu\/news\/wordpress\/\",\"name\":\"Ole Miss News\",\"description\":\"The official source for University of Mississippi news\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/web20.olemiss.edu\/news\/wordpress\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"http:\/\/news.olemiss.edu\/spark-series-covers-starting-online-business\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/web20.olemiss.edu\/news\/wordpress\/wp-content\/uploads\/2018\/03\/UCIMG-66-300x168.png\"},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/news.olemiss.edu\/spark-series-covers-starting-online-business\/#webpage\",\"url\":\"http:\/\/news.olemiss.edu\/spark-series-covers-starting-online-business\/\",\"name\":\"Spark Series Covers Starting an Online Business - Ole Miss News\",\"isPartOf\":{\"@id\":\"https:\/\/web20.olemiss.edu\/news\/wordpress\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\/\/news.olemiss.edu\/spark-series-covers-starting-online-business\/#primaryimage\"},\"datePublished\":\"2018-03-16T18:00:47+00:00\",\"dateModified\":\"2018-03-16T18:35:16+00:00\",\"author\":{\"@id\":\"https:\/\/web20.olemiss.edu\/news\/wordpress\/#\/schema\/person\/8b26db37a2702569c2e83df02c8d7c4c\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/news.olemiss.edu\/spark-series-covers-starting-online-business\/\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/web20.olemiss.edu\/news\/wordpress\/#\/schema\/person\/8b26db37a2702569c2e83df02c8d7c4c\",\"name\":\"Shea Stewart\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/web20.olemiss.edu\/news\/wordpress\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"http:\/\/1.gravatar.com\/avatar\/a85fd7a18978fd2683828abcc5acc30c?s=96&d=mm&r=g\",\"caption\":\"Shea Stewart\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/web20.olemiss.edu\/news\/wordpress\/wp-json\/wp\/v2\/posts\/75626"}],"collection":[{"href":"https:\/\/web20.olemiss.edu\/news\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/web20.olemiss.edu\/news\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/web20.olemiss.edu\/news\/wordpress\/wp-json\/wp\/v2\/users\/86"}],"replies":[{"embeddable":true,"href":"https:\/\/web20.olemiss.edu\/news\/wordpress\/wp-json\/wp\/v2\/comments?post=75626"}],"version-history":[{"count":16,"href":"https:\/\/web20.olemiss.edu\/news\/wordpress\/wp-json\/wp\/v2\/posts\/75626\/revisions"}],"predecessor-version":[{"id":75831,"href":"https:\/\/web20.olemiss.edu\/news\/wordpress\/wp-json\/wp\/v2\/posts\/75626\/revisions\/75831"}],"wp:attachment":[{"href":"https:\/\/web20.olemiss.edu\/news\/wordpress\/wp-json\/wp\/v2\/media?parent=75626"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/web20.olemiss.edu\/news\/wordpress\/wp-json\/wp\/v2\/categories?post=75626"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/web20.olemiss.edu\/news\/wordpress\/wp-json\/wp\/v2\/tags?post=75626"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}